Ingredients
Equipment
Method
Prep the oven and pan
- Preheat the oven to 350F and grease and line a 9x5-inch loaf pan.
- Set the pan aside while you make the batter and streusel.
Make the cinnamon streusel
- Rub the streusel all-purpose flour, brown sugar, ground cinnamon, and cold butter together into coarse crumbs.
- Chill the streusel until firm, keeping the butter cold for a thicker crumbly top.
Mix the dry ingredients
- Whisk all-purpose flour, baking soda, salt, and pumpkin pie spice in a bowl until evenly combined.
Mix the pumpkin batter
- Whisk pumpkin puree, vegetable oil, eggs, packed brown sugar, granulated sugar, and vanilla extract until smooth.
- Fold the dry ingredients into the pumpkin mixture just until combined, avoiding overmixing.
Assemble and bake
- Pour the batter into the prepared loaf pan and cover evenly with the chilled streusel.
- Bake 60-65 minutes at 350F until a toothpick comes out clean.
- After 40 minutes, tent loosely with foil if the streusel is browning faster than the loaf is baking through.
Cool and slice
- Cool completely in the pan before slicing for clean cuts and set crumb.
Notes
Pro tip: chill the streusel while the oven heats so the butter stays cold and you get a thicker, crunchier crumb top instead of melting smooth. Store tightly covered in the refrigerator up to 4 days; rewarm individual slices in the microwave for 10-20 seconds. Freeze baked slices in an airtight container up to 2 months. For a lighter option, swap half the vegetable oil for unsweetened applesauce while keeping the egg amounts the same for moisture.
